Each of our campaigns aims to move us toward a cleaner, greener California in a particular way. But they share a common approach. Each campaign strives to:
Put the environment first. A clean environment is not a by-product of American prosperity. Rather, a clean environment is the necessary precondition for true prosperity. Through our research and public education, we’re working to shift more hearts and minds over to this point of view.
Take a strategic approach. We must think big and act boldly, but progress comes one step at a time. We don’t make broad statements; instead, we work to protect our treasured landscape and make a difference in the lives of people here in California by building support for specific shifts in public policy.
Build on what works. We’ve won policies that have resulted in landmark growth in solar and wind power as well as cleaner air, together with our national network we have reduced global warming pollution in 25 states including California, and we have made cuts in single-use plastics. We know which policies work, how they can be improved and what it takes to win their approval. And we’re open to new ideas that could work even better.
Work together. We endeavor to unite people from all across the political spectrum, whether they are farmers who benefit from wind turbines on their land, homeowners who want to store and share the solar energy generated on their rooftops or restaurant owners who are finding alternatives to foam containers and straws to reduce single-use plastics. Our advocates in Washington, D.C., work with members of Congress from both parties. Our advocates here in California and our partners in other states build coalitions that include business owners, doctors and nurses, religious leaders and community activists. Together, our organizers and canvassers engage hundreds of thousands of our members and activists in all 50 states.